We’re proud to share the news of our $7.5M seed round, led by Tiger Global. — The next chapter in commerce & community 2021 was a landmark year for NFTs, highlighting the important role they’ll play in the future of the internet. Together, we’ve witnessed the impact that this technology has had on our culture and the positive change that it’s enabled in the lives of creators across the globe. …

Rutgers University’s resident blockchain and crypto expert weighs in on the benefits of taking NFTs into the physical world. — What do you make of this growing trend of NFTs being tied to physical objects? I’ve been saying for a long time that the possibilities with NFTs are boundless because you can NFT anything — physical or digital. The power of NFTs when it comes to physical items is the authentication of ownership. NFTs facilitate things we simply can’t do in the physical world. Let’s…

You’ve purchased — or made — your first NFT. Here’s where you’ll put it. — So you’ve decided to enter the world of non-fungible tokens, a market that hit $2.5 billion in sales volume in the first half of 2021. Whether you’re purchasing an NFT or minting one, the next big question is: where will you keep it? The answer, fittingly, is a wallet…

What’s at stake when you let community members transform your project? — One of the most unique ways that NFT creators have begun providing extra value to NFT buyers is by licensing commercial-use rights. What does that mean? …

The roadmap is a fundamental aspect of an NFT project — it’s your chance to provide clarity and transparency around your venture, the kind of community you want to build, and what people can expect for their investment. …

In part 2 of this blog series, we’ll be continuing the conversation about creating communities that stick. If you haven’t read part 1 yet, make sure to do that first! The do’s and don’ts of building a sticky community (cont’d): Go deep with your story and purpose As pushback to the soulless corporations of yore, the brand story pendulum has swung in the other direction. Now, people…

Nobody aspires to create a flash-in-the-pan phenomenon. When you build something, you want it to stand the test of time, and communities are no different. As you embark on your journey to create a sticky, salient, enduring fanbase, here are some best practices to keep close. How do I know if I have an audience or a community? The two terms are…

From obscure and esoteric to household name: “NFT” made its way into the common lexicon at breakneck speed. In just two years, the global market cap for transactions involving NFTs grew almost tenfold, and everyone from Quiznos to Olympic gymnast Simone Biles wants in. As brands, businesses, and public figures…

What you need to know about these one-of-a-kind digital assets. We admit it: “Non-fungible tokens” isn’t exactly self-explanatory. So it’s not surprising that despite all the recent headlines about NFTs, plenty of folks are still mystified as to what they’re about. …